Segments
Dynamic cohortsAudience segments
Group customers automatically by purchase recency, order frequency, and spend.
Champions1,420
Champions & VIPs
Bought recently, buy often, and heavy platform utilization.
Loyal3,280
Loyal Customers
Consistent platform users with steady monthly engagement.
Promising2,190
Promising New Leads
Recently onboarded users exploring core workflows.
At980
At Risk / Churn Threats
Previously active users with no recorded events in > 30 days.
Dormant550
Dormant / Inactive
Zero activity in > 60 days. Candidates for win-back sequence.
Filter criteria
syncAutomatically updates audience cohort membership in real time.
Cohort members: Champions & VIPs
1,420 contacts meet these conditions| Contact | Recency | Frequency | Spend | Tags |
|---|---|---|---|---|
Sarah Jenkins sarah.j@vertexcloud.com | 2 days ago | 18 events | $490 | vip |
Alex Rivera arivera@fintechpulse.io | 4 days ago | 12 events | $240 | fintech |
Marcus Vance marcus@growthmedia.co | 6 days ago | 7 events | $190 | growth |